Think that B2B marketing is the boring cousin of B2C (consumer) marketing? It doesn't have to be! You're still selling to people, even if they're B2B buyers.
So steal a page from the B2C marketing playbook to get better engagement and results.
Want a sneak peak? Here are 4 of the 10 B2C tactics that B2B marketers can steal:
Provide product and pricing information
Use customer reviews and testimonials
Simplify the buying process
Give something away