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How manufacturers are shifting lead generation from trade shows to digital marketing: 5 lessons for working with media partners

Digital lead generation offers far greater reach and cost efficiency than more traditional marketing tactics. So how do you move from trade shows to digital? Download our whitepaper to see the guidelines we used to help a Global 500 manufacturer shift their lead generation to digital, an initiative that included a $1M investment with media partners.

In this whitepaper you'll learn how to:

  • Understand your numbers and stay organized
  • Win over stakeholders
  • Increase your negotiating power with scale
  • Ask the right questions up front

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